
Tourist arrivals in the Philippines may be among the lowest in Southeast Asia, but a ranking official doesn’t mind, as long as the country attracts “high-value” visitors.
“Our numbers may seem low compared to Malaysia, for example, but we must take intra-ASEAN visitors into account,” Tourism Promotions Board chief operating officer Domingo Ramon Enerio said Thursday.
In 2012, the Philippines attracted 4.3 million tourists, lower than Malaysia (25 million), Thailand (22.4 million), and Singapore (14.5 million), ASEAN data showed.
But unlike its neighbors whose visitors were mostly from within the region, about 80 percent of tourists in the Philippines were from other high-income countries.
“We are targeting high-value tourists,...